Named after the so-called God MC, Rakim, Rocky came of age while living in an apartment off 116th Street and Morningside Avenue. To tell Rocky’s tale-to explain this meteoric rise-you need to start at the beginning.
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Let those motherfuckers figure it out.”) Add in a smattering of charisma-yes, even when he says “fuck that shit” he’s oddly likable-and it’s no surprise he scored a starring role as JFK in Lana Del Rey’s video for “National Anthem,” a comedic turn on The Late Late Show with James Corden and a lead part in this summer’s acclaimed indie movie Dope.ī ut let’s back up. (When I ask him where he buys duds in town, he responds, grinning while balancing on the board: “Fuck that shit. He arrived with all the goods: a region-defying take on a genre thanks to producers such as Clams Casino, who gave him a fluid cocktail sound that resonated like a Valium-laced blunt and a cooler-than-thou fashion sense to rival his hero Kanye. W here NYC giant Jay Z took years to make headway, in the blogosphere era, Rocky’s stardom was almost instantaneous. The fish remains untouched the entire time he’s here. His flawless charm could excuse almost anything-even the last-minute demand for herring to accommodate his pescatarianism. Turns out he’s asking to stay on his skateboard for the whole interview. “ You mind if I stay on my skateboard?” he asks politely, then glides around the tiny photo studio with my Dictaphone in his hand, like a New Age Don Draper conducting a meeting.
(The record’s acronym, by the way, is a reference to Allah.) 1 albums and collaborating with Skrillex, Lana Del Rey, Kanye West and, most recently, Rod Stewart on At.$AP. The event tops off a huge four years, during which Rocky’s ascended from releasing a mixtape (2011’s online freebie $AP) to signing a $3 million deal with Sony, dropping two No. He’s a 26-year-old Harlem-bred rapper who’s headlining the Theater at Madison Square Garden September 22 with fellow headline-making MCs Tyler, the Creator-who was recently banned from entering the U.K.-Vince Staples and Danny Brown. As with any kid, it’s hard to stay mad at him. “I’m just a big kid,” he shrugs, exposing a full-on golden smile-made of real gold-beneath his Céline shades. Then, out of nowhere, he rolls up (literally) to our cover shoot on an electronic skateboard, which he uses to travel from the door of his Escalade to the studio floor, approximately 30 feet away.
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